Villa Siena, Tuscana style Residence
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A detailed breakdown of the strategy and execution behind client’s sales and marketing success.
(project overview)
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Developed by AS Group in Baku, Villa Siena was a completed yet paused real estate project in one of Azerbaijan’s most promising districts. Despite its potential, sales remained slow due to initial pricing resistance and lack of market engagement from brokers and buyers alike.
We analyzed historical sales data, collaborated with top real estate brokers in Azerbaijan, and repositioned the project with a strategic focus on exclusivity, lifestyle, and phased inventory release. The new value story was designed to attract Baku’s premium segment and reintroduce Villa Siena as a desirable gated living destination.
By maintaining price integrity, implementing a “closed community” concept, and launching integrated marketing tailored to Baku’s leading real estate audience, we aligned branding, broker engagement, and sales operations to drive momentum.
Villa Siena gained renewed attention from brokers and buyers within just 3 weeks. Phase 1 achieved 90% sales without discounts, repositioning the development as one of Baku’s top boutique real estate offerings and one of the best-in-class lifestyle communities in the Azerbaijan market.
(projects details)
"Villa Siena," located in Buzovna, offers exclusive villas with Toskana-inspired architecture. Each villa features spacious interiors, private pools, and high-end finishes, all set within a 4.6-hectare landscaped area.
Convenient transportation accessibility
Tuscan-style architecture
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