‍Villa Siena, Tuscana style Residence

Developed by AS Group in Baku, Villa Siena was a completed yet paused real estate project in one of Azerbaijan’s most promising districts. Despite its potential, sales remained slow due to initial pricing resistance and lack of market engagement from brokers and buyers alike.

We analyzed historical sales data, collaborated with top real estate agencies in Azerbaijan, and repositioned the project with a strategic focus on exclusivity and lifestyle. The new value story was designed to attract Baku’s premium segment and reintroduce Villa Siena as a desirable gated living destination.

By maintaining price integrity, implementing a “closed community” concept, and launching integrated marketing tailored to Baku’s key premium real estate audience, we aligned branding, broker engagement, and sales operations to drive momentum. Sales were divided into phases, which allowed us to maintain an average price at a competitive level.

Our strategic repositioning created a powerful and exclusive brand identity for Villa Siena. This new narrative resonated with discerning clients, transforming the project from a lesser-known development into a highly sought-after residential community. We successfully established a strong, recognizable brand that positioned Villa Siena as the premier destination for sophisticated gated living in Baku.