A detailed breakdown of the strategy and execution behind project's sales and marketing success.

(project overview)

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(01)
THE challenge

Collaboration with an external real estate company — Reportage — created alignment challenges in messaging, pricing strategy, and broker management.

(02)
Our approach

We built a unified sales narrative tailored to both TREVA and Reportage audiences. TREVA took ownership
of sales messaging, educated brokers on brand identeties, and established clear communication
workflows.

(03)
the solution

Developed a shared value proposition, launched targeted webinars to train brokers throughout Baku and beyond, and introduced a phased release of units with pre-launch benefits and investor incentives specific to the Azerbaijan real estate market.

(04)
the impact

Early buyer interest exceeded projections by 57% within the first month. Treva Real Estate Agency  was recognized as the preferred local sales partner in Azerbaijan. The project established strong broker trust despite initial complexity.

(projects details)

     Located in the prestigious Sea Breeze community, Arabian Ranches blends the elegance of Eastern architecture with the comfort of coastal living, offering an atmosphere of sophistication and serenity.

Type
residencial
completion Date
2028
Status
under development
Location
Azerbaijan, Baku, Sea Breeze
target audience
Families, Premium Investors, Cultural Lifestyle Lovers, Holidaymakers
unique selling points
Fully renovated apartments
Arabic-style apartments
Steps away from Halfmoon
Prime first-line location
very close to the sea
Availability of townhouses
Located in the most premium area of Sea Breeze
A large white building with palm trees in front of it - arabian ranches
A building with a fountain in front of it - villa siena
A large house with a pool in front of it  - villa siena
A plane flying over a building with a curved facade - Sabah Residence
A large building with a boat in front of it - marina village